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Luiz Leonardos & Advogados has once again been by The Legal 500 Latin America

The firm has again been recognized by the renowned international guide The Legal 500 Latin America, 2025 edition, in the Intellectual Property practice.

Posted on: 28/10/2024

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LLIP is recognized by Latin Lawyer 250 2025

We would like to inform you that we have once again been recognized by the 2025 edition of Latin Lawyer 250 in Intellectual Property Practice.

Posted on: 11/9/2024

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Strategic decision: Register your trademark in color or black and white?

Registering a trademark with the INPI (National Institute of Industrial Property) is a crucial stage in the journey of any business, and choosing how to register your trademark is fundamental to guaranteeing its protection and exclusivity.

Posted on: 28/8/2024

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Once again recognized by Who's Who Legal 2024

Our partners were once again recognized by Who's Who Legal 2024, in the Thought Leaders Brazil and Recommended categories, in the Intellectual Property practice.

Posted on: 20/8/2024

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AI: The brand's inspirational muse? Unlocking the power of artificial intelligence in brand creation and monitoring

Artificial intelligence (AI) can be defined as an area of computer science that creates machines capable of performing tasks that normally require human intelligence, such as reasoning, learning, solving problems autonomously, and so on.

Posted on: 14/8/2024

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Judicial Developments in Brazil: Acceptance of Evidence of Effective Use of Trademarks

In the context of intellectual property, maintaining a trademark in Brazil requires not only formal registration, but also continuous and effective use of the trademark in the market.

Posted on: 7/8/2024

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Proofs of Use and Trademark Expiry: The Approach of the Brazilian Judiciary

The expiry of a registered trademark is a complex legal issue often addressed by the judiciary. Central to this issue is the proof of use, a fundamental criterion that can determine whether a trademark continues to enjoy legal protection or becomes public domain.

Posted on: 31/7/2024

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Trademark Disuse: Understanding the Expiration Criteria in Brazil

In the field of intellectual property, the disuse of a registered trademark can lead to its forfeiture. This concept, although crucial, is often misunderstood by trademark holders.

Posted on: 27/7/2024

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Trademark Disuse and Expiration: Understanding the INPI's Criteria and Legal Doctrine

One of the most delicate issues in trademark law is forfeiture due to disuse. In Brazil, the National Institute of Industrial Property (INPI) establishes specific criteria to determine when a trademark can be considered to be in disuse, which can eventually lead to its forfeiture.

Posted on: 17/7/2024

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Modernization of Brands: Navigating the Fine Line Between Innovation and Maintaining Original Identity

In the constant pursuit of relevance in the highly competitive market, companies often choose to modernize their brands.

Posted on: 7/7/2024

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LLIP is recognized by the Leaders League Brazil 2024 guide

Our firm was once again recognized by the Leaders League Brazil 2024 in the following practice areas: Patent prosecution, Trademark litigation and Trademark prosecution.

Posted on: 4/7/2024

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The Modernization of Classic Brands and Its Impact on the Expiry of the Original Registration

In the dynamic world of business, brands are more than just words, symbols, or images; they represent a company's identity and promise to its audience.

Posted on: 2/7/2024

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Trademark Protection on Social Networks and Digital Platforms: The Recent STJ (Superior Court of Justice) Decision

In the current digital landscape, where commercial transactions and brand visibility increasingly occur online, effective protection of trademarks on social networks and digital platforms has become crucial.

Posted on: 10/6/2024

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LLIP is recognized by IP Stars 2024 guide

LLIP was recognized by the international publication IP Stars 2024 in the Trade Mark Prosecution and Trade Mark Contentious practices.

Posted on: 21/5/2024

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Luiz Leonardos & Advogados has once again been recognized by the Chambers Brazil Contentious 2024 guide

Luiz Leonardos & Advogados has once again been recognized by the Chambers Brazil Contentious 2024 guide

Posted on: 4/4/2024

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Our partners have once again been recognized by the IPStars 2024 guide: The leading practitioners in IP

Partners Luiz Leonardos, Gustavo Leonardos, Ana Paula Jardim and Patrícia Aragão Lusoli were once again recognized by the IPStars 2024 guide for their work in their respective practice areas.

Posted on: 6/3/2024

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LLIP is recognized by Chambers Global 2024

Luiz Leonardos & Advogados has been recognized by the prestigious international guide Chambers Global 2024 in the area of Intellectual Property.

Posted on: 16/2/2024

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The New Landscape for Appeals in Rejected Patent Applications at the BPTO

Recently, the BPTO published, through its presidency, three Decision conferring normative force to opinions of its Specialized Federal Prosecutor's Office, drawn up in response to consultations formulated by the General Coordination of Appeals and Administrative Nullity Proceedings – CGREC

Posted on: 3/2/2024

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